Long- (2k-3k words) and short-form (<1,200 words) content will vary based on usage (gated or ungated) and placement in the customer funnel (discover/try/buy). A “demand kit” (social, email, web, display assets) is generated for execution.

I devised the content and execution strategy, commissioned and briefed the content agencies, communicated the messaging framework, reviewed and consolidated feedback per key stakeholders, generated channel derivatives, and analyzed performance results. Customer success stories were identified and developed to showcase inspiring use cases.